customers
Police Warn Car Insurance Customers to Guard Against Thieves
Car insurance customers in Essex have been urged not to give opportunistic thieves the chance to break into their automobiles. Police in the area have therefore issued advice on how drivers could best avoid becoming a victim of vehicle crime. They suggested that motorists ensure they only park in safe and well-lit areas to ensure [...]
Which New Customers Should You Try to Attract?
Most salespeople are encouraged to add more customers. They often receive commissions based on the volume they deliver. Change those commissions to reflect customer profitability, and you’ll see quite a change in which customers your salespeople go after.
Unless you support those sales efforts with the right offerings and marketing, however, you won’t make [...]
Redirect Your Offerings into New Uses That Delight Customers
A friend of mine wanted to advance his marketing career, but he felt frustrated. He was in charge of marketing for one of the lowest volume and unprofitable products in his company, Dream Whip. It was a powdered mix that could be turned into a whipped topping for desserts. Cool Whip was [...]