offerings
Lower Costs for Those Who Receive Your Offerings and Become More Efficient
What does a typical cost reduction look like? Rather than assembling a full product, you may ship it in pieces for the customer to assemble. This means a smaller container and less shipping and assembly cost for you.
But consider the poor customers: They have to now assemble your offering and may not [...]
Redirect Your Offerings into New Uses That Delight Customers
A friend of mine wanted to advance his marketing career, but he felt frustrated. He was in charge of marketing for one of the lowest volume and unprofitable products in his company, Dream Whip. It was a powdered mix that could be turned into a whipped topping for desserts. Cool Whip was [...]